Sometimes you need to make an app look like an app, before it’s even an app. You need to build interest, get investors, even formulate exactly what the App does, how it will look, and what it will do. Middle’s an app currently under development. We came up with the name, branding, and UI Mockups. We then created a video, informational website, and documents to go along with it.
Middle finds the halfway point between two locations. To us, Middle was about something holistic. It’s definitely an app, but it’s purpose is to make you put the phones down and meet in person with the people you care about most.
We came up with the Business Model Canvas, monetization plan, and API mapping as well.